In these days ,along with one popular Korean drama The Legend of Blue Sea, one shoes' brand Manolo Blahnik started opening the Asian market. Although this brand has been maintained its attractions to western people for many years , the majority of Asian customers did not give it too much preference for the reason that, when it comes to shoes' brand ,some local brands in Asian and many other western brands always come into Asian customers mind faster than Manolo Blahnik. However, it seemed like this time, Manolo really made a major win of introducing itself to more target customers by gaining popularities in many social media , using the posters coming from the drama and celebrity charm.
In this Korean drama, the handsome hero gently put the shining green Manolo Blahnik on heroine's feet, and with the contrast of heroine's bruised feet，it made audience more easily to be attracted by the charming shoes.More importantly, After gaining a high level of audience rate, this brand's marketing department posted photographs of this shot in Instargram , Sina Microblog and other social media.It is smart because usually , the audiences or fans of this famous drama are more likely to be the frequent user of social media ,when they saw these posters in the second media platform, it will reinforce their memories and hard to forget. Moreover , if this drama fans share these posters to their followers to show how much they like it ,the scope of audience can be easily enlarged without more advertisements. In this way ,we can not be so surprised of the speed of increasing popularity this brand made in Asian markets.
Actually, this is not the first time for Manolo Blahnik use this marketing strategy that firstly using TV drama to draw fans attention and then with the help of public opinions in several social medias gaining major attention. This shoes brand pop up in multiple TV episodes ,to be exact, more than 16 times in 94 episode before this time. A pair of Manolos that were custom-designed for the film make a star appearance in the The Sex and the City : as the prop used by Carrie's boyfriend to propose to her in place of a diamond ring. After repeating fervent discussion and vast sharing in different social medias, this Spanish brand become a household name.
