The Effects of Overwhelming Business Programming on Social Media

When it comes to social medias, the functions of them first came into our mind is using them to chat with friends, discussing some hot topics or sharing our own perspectives of one new movie in our posts .But are they the whole functions of nowadays social medias ? Absolutely no. Today we have associated social medias with business management and advertisements.

In today's commercial circles, regardless of what kind of businesses they belong to, nearly all brands have established their own departments in order to organize various kinds of social medias and gain their particular goals. Some want to raise concerns from the public and make their brands beome more popular, and others want to attract audiences and persuade them to buy their products. However, what kind of truth can support this phenomenon? In the textbook, there were 79 percent of Americans and 69 percent of Europeans in 2010 using tools to link up with other people, which means that the whole online world has became a wonderful place to deliver messages with a lower price than traditional advertising platforms such as TV ads,  posters in main streets or phone calls and emails.

This video looks significantly different from other commercial video of Ray-Ban being putting on TV advertisement programs. It is not so delicate and professional when you compare it with a few official advertising videoes,it is more likely that the products will be  shot by normal people. Since that, this video can easily catch audience eyes, thus making them believe that it is part of the normal life, like just theythemselves have no need of letting them known that it is commercial at the first place and will turn it off immediately. It is rather smart, which can only help them did that through utilizing socialmeans .

Although social medias and groundswell are able to help a lot of enterprises to make profits, for individuals, this trend sometimes can be annoying and harmful. For instance, Bill Gates dropped the habit of using twitter after getting 8000 requests a day to be friends. There is too much pressure on the social media, especially when someone is a celebrity.  As for others, we previously call many of our close friends  frequently, and now we only can see their online activities. Morover, in this term, phone call seems to be unnecessary. But calling to your friend and chatting with them online refelect totally different feelings. I am sure that if you are reading this article, you will know what I mean, because we all have experienced this.